Client: Perspective Hospitality Management Services • www.perspectivehms.com
Hospitality Group based in McAllen, South Padre Island, and Austin, TX.
Work: Graphic Design, Website Development, Mobile App Creation, Digital Marketing, Videography & Photography.
- Manage marketing and advertising efforts for six hotel properties and four restaurants on South Padre Island, Austin, and McAllen, Texas.
- Create digital content including copy-writing, video editing, graphic design
- Develop marketing campaigns using online data and social tools including Google AdWords, Analytics, landing pages and MailChimp
- Analyze SEO via traffic statistics and analytics on all websites and social pages, publish targeted content to improve marketing efforts.
- Maintain web presence for each entity via HTML and Wordpress systems
- Implementation and maintenance of the 'South Padre Island' Mobile App
- Creation and development of the "McAllen Performing Arts Center App"
- Effectively manage Marketing & Advertising budget of over $400,000