Client: Perspective Hospitality Management Services • www.perspectivehms.com

Hospitality Group based in McAllen, South Padre Island, and Austin, TX.

Work: Graphic Design, Website Development, Mobile App Creation, Digital Marketing, Videography & Photography.

  • Manage marketing and advertising efforts for six hotel properties and four restaurants on South Padre Island, Austin, and McAllen, Texas.
  • Create digital content including copy-writing, video editing, graphic design
  • Develop marketing campaigns using online data and social tools including Google AdWords, Analytics, landing pages and MailChimp
  • Analyze SEO via traffic statistics and analytics on all websites and social pages, publish targeted content to improve marketing efforts.
  • Maintain web presence for each entity via HTML and Wordpress systems
  • Implementation and maintenance of the 'South Padre Island' Mobile App
  • Creation and development of the "McAllen Performing Arts Center App"
  • Effectively manage Marketing & Advertising budget of over $400,000