education

THE UNIVERSITY OF TEXAS RIO GRANDE VALLEY - DECEMBER 2017
Master of Business Administration
Summa Cum Laude

THE UNIVERSITY OF TEXAS AT AUSTIN - MAY 2011
Bachelor of Business Administration, Marketing
Minor in Government

ECOLE SUPÉRIEURE DE COMMERCE DE PARIS - SUMMER 2010
International Marketing
Cross-Cultural Management & Negotiation                                              


EXPERIENCE

 
 
 
 
 

 

PERSPECTIVE HMS SOUTH PADRE ISLAND, AUSTIN, & McALLEN, TEXAS 
DIRECTOR OF MARKETING |  JULY 2015 - PRESENT

  • Manage marketing and advertising efforts for six hotel properties and four restaurants on South Padre Island, Austin, and McAllen, Texas.
  • Create digital content including copy-writing, video editing, graphic design
  • Develop marketing campaigns using online data and social tools including Google AdWords, Analytics, landing pages and MailChimp
  • Analyze SEO via traffic statistics and analytics on all websites and social pages, publish targeted content to improve marketing efforts.
  • Maintain web presence for each entity via HTML and Wordpress systems
  • Implementation and maintenance of the 'South Padre Island' Mobile App
  • Creation and development of the "McAllen Performing Arts Center App"
  • Effectively manage Marketing & Advertising budget of over $400,000  

  
                         

STATE REPRESENTATIVE TREY MARTINEZ FISCHER | AUSTIN, TEXAS
DIGITAL DIRECTOR | JAN 2013 - JULY 2015

  • Created digital content in four forms of media including copy-writing, video editing, & graphic design using Adobe Creative Suite software.
  • Developed 50+ marketing campaigns using online data and social tools like Google Analytics, Adwords, MailChimp, and NGP VAN.
  • Analyzed SEO via traffic statistics and analytics on website and social pages to improve campaigns.
  • Maintained web presence for via HTML and Wordpress systems.
  • Managed re-branding strategy and logo creation for the 2014 Special Election for Senate District 26 in San Antonio

        
             

MEXICAN AMERICAN LEGISLATIVE CAUCUS | AUSTIN, TEXAS
DIGITAL DIRECTOR | JAN 2013 - JULY 2015

  • Created digital content in four forms of media including copy-writing, video editing, & graphic design using Adobe Creative Suite software.
  • Developed 50+ marketing campaigns using online data and social tools like Google Analytics, Adwords, and MailChimp.
  • Analyzed SEO via traffic statistics and analytics on website and social media pages to improve campaigns.
  • Created website and digitial outreach efforts.
  • Developed local, grassroots marketing campaign to bring 8,000 people the the south steps of the State Capitol for MALC's 40th Anniversary, featuring Grammy Award Winner Ramon Ayala. 
  • Created the "MALC Member Spotlight Series" showcasing over 30 Texas Legislative Members each week throughout the 82nd Legislative Session. 


   

ONE TEXAS PAC | AUSTIN, TEXAS
ART DIRECTOR | JAN 2013 - JULY 2015

  • Created digital content in four forms of media including copy-writing, video editing, & graphic design using Adobe Creative Suite software.
  • Developed 30+ marketing campaigns using online data and social tools like Google Analytics, Adwords, MailChimp, and NGP VAN.
  • Analyzed SEO via traffic statistics and analytics on website and social media pages to improve campaigns.

                                                                                                   

IMAGINESOLAR | AUSTIN, TEXAS
MEDIA & PRODUCT DEVELOPER | JAN 2011 - JAN 2013
IT & ONLINE TRAINING COORDINATOR | SEP 2010 - JAN 2011

  • Point of Contact between executive team and product developers
  • Management of online campaigns, company website, and social media pages
  • Analysis of market and brand awareness trends for process improvements in marketing mix
  • Creation of online materials via all media content including training courses in renewable energy technical subject matter
  • Development of IT management processes including web creation and maintenance
  • Facilitated opportunities for enrolled and prospect participants in renewable energy education


                                                                   

APPLE, INC. | AUSTIN, TEXAS
MARKETING INTERNSHIP | MAY 2009 - APRIL 2010

  • Marketing internship involving media coverage of the Apple iPhone and Apple Care Protection Plan
  • Assisted  with technical and insurance queries
  • Research of market needs and possible solutions via trend analyses

RECOGNITION

CITY OF BROWNSVILLE PARKS & RECREATION ADVISORY BOARD
Member (2016) 

NORTH AMERICAN BOARD OF CERTIFIED ENERGY PRACTITIONERS
Entry Level Certification in Solar Photovoltaics

SONS OF THE AMERICAN REVOLUTION 
Member of the Patrick Henry Chapter in Austin, TX

SIGMA BETA RHO MULTICULTURAL FRATERNITY
Founding Member (2008)
Vice-President (2009)
Philanthropy Chair (2010, 2011)


SKILLS

 

Art Direction, Branding, Logo Development, Creative Marketing, Web & Mobile Design, User Experience, Graphic Design, Photography, Editing, Copywriting, Print & Layout Design, Film Production, Adobe Creative Suite, Wordpress, Google AdWords & Analytics Certification