Organization

City of Brownsville, Brownsville Convention & Visitors Bureau • brownsvilletx.gov

The largest city in the Rio Grande Valley came to be known as the “Crossroads of the Hemisphere” as it connected the United States to the gateways of Latin America and beyond. Today the second most historic city in Texas is the Gateway of the Future, as the only city in the world that hosts 5 methods of international trade: air, sea, road, rail and space. From shovel-ready sites, a well-trained bilingual workforce, and an open and inclusive ecosystem of entrepreneurship, Brownsville is a major industrial and manufacturing center.

Work Experience  

• Served as Interim Director of the Brownsville Convention & Visitors Bureau.
• Managed marketing and business development efforts for 11 different municipal organizations and divisions.
• Provided consultation to various municipal departments during the development and marketing of innovative professional development programs.
• Oversaw over 120 Parks division employees, 40 parks encompassing over 1,000 acres, 32 miles of dedicated hike & bike trails, 3 gymnasiums, 2 public pools, 50 buildings and structures, and over 55 athletics fields.
• Developed customized training programs for professional development of Parks Staff.
• Hired, trained, and managed project personnel.
• Research of market needs and possible solutions via trend analyses.
• Created digital content including copy-writing, video editing, & graphic design.
• Developed marketing campaigns using online data and social tools.
• Analyzed SEO via traffic statistics and analytics on all websites.